长沙长房云尚公馆·趣玩PARK / 长沙威沃科技_住宅景观

项目地址：长沙岳麓区东方红路与欣盛路交叉口

开发商：长沙长房致臻房地产开发有限公司

竣工时间： 2022.11

景观设计：长沙威沃空间文化科技有限公司(场景营造)

摄影机构： ZOOM琢墨

背景 | CONTEXT

影响力是一个可持续化的商业变现动作

随着年轻人成为新兴消费市场的主力军，追求个性的他们对品牌有着自己独有的眼光，对于生活品质越发看重，他们更愿意“种草”有利于提升生活品质的内容，所以也更愿意为营造艺术生活的场景买单。本次设计由洞察年轻人的情绪与之建立紧密关系为出发点，输出能够打动他们内心的内容，通过某一场景或某一装置的承载，与之建立情感共鸣，进而形成品牌新的理解与认知。

As young people become the main force in the emerging consumer market, they have their own unique vision for the brand in pursuit of individuality, and they are paying more and more attention to the quality of life, they are more willing to“Plant grass” to improve the quality of life content, so they are more willing to create art life scenes to pay. This design is based on the insight into the young peoples emotions and establish a close relationship with them, the out put can move their inner content, through a certain scene or a load of a device, with the establishment of emotional resonance, and then form a new brand understanding and awareness.

长沙新一线城市的“青和力”TOP7

都说长沙是年轻人的“战场”和最吸引年轻人”的青年理想城。一面在职场商海游刃有余，一面在社交圈子如鱼得水。这座“最具幸福感的城市”在不断吸引着新的活力注入，而青年躁动不安的灵魂又能在何处安放？

Changsha is said to be the“Battlefield” for young people, “The most attractive young people”of the youth ideal city, one side in the workplace business skills, one side in the social circle like fish in water. This“Happiest city” is constantly attracting new energy, and where can the restless soul of youth be placed?

长房·云尚公馆

每一座城市，每一个区域，都有一条具有代表的城市主轴。长房云尚公馆位于长沙市岳麓区，麓谷高新信息产业园西侧，连接梅溪湖,在城市绿道交汇处，坐拥“三横三纵三铁一轨”全维立体交通网，场地天然具有活力属性。

Every city, every region, has a representative urban axis. Changfang Yunshang Mansion is located in Yuelu District, Changsha City, Lugu Gao The west side of the new information industrial park, connected to Meixi Lake, at the intersection of urban greenways, sits on the "three horizontal, three vertical, three rails and one rail" full-dimensional three-dimensional transportation network, the site Naturally has energizing properties.

项目主要客群——新世代青年群体

经历过疫情之下的社区被封、办公室被封，社交突然就陷入了停摆的状态，社恐过后我们能感受到内心的忧心忡忡、焦虑万分。

After the epidemic, the community was closed, the office was closed, social suddenly fell into a state of shutdown, social fear after we can feel the heart of worry, anxiety.

需要一处最嗨的地方，沉浸式打卡，释放情绪，缓解压力

城市青年人不受约束，催生一大群“城市野人”，他们向往自由，喜欢够野生活

我们需要一个灵魂重新链接的地方，寻一处舒服的地方、约上许久未见的好友，不需要太多华丽的装饰，一杯酒加一把椅子足以。既能构建一处能够链接社群功能的空间，又能在满足人们社交属性的同时有极大的营造了”精致感”。

We need a place to reconnect with our souls, a place to be comfortable, a friend we havent seen in a long time, no frills, a glass of wine and a chair. It can not only build a space that can link the function of the community, but also can satisfy peoples social attributes and create a“Refined feeling” at the same time.

趣玩开放街区，内外联动

说起公路，随性自由、率真而为、包容开放是其标志性特点。长房云尚公馆匠心独运，打造趣玩开放街区，打通社区商街与城市临界面，实现街区内外联动、高效聚集人气、快速激活商业圈。在这里，因为对品质生活的认同与向往，相似的价值观，相近的生活方式，你会遇见更多的新朋友，轻松拓展内外生活圈。

When it comes to highways, freedom of willfulness, openness, inclusiveness and openness are its hallmarks. Changfang Yunshang Mansion is ingenious and creates an open street for fun play District, open up the interface between community commercial streets and urban fronts, realize linkage inside and outside the block, efficiently gather popularity, and quickly activate the commercial circle. Here, because Recognition and yearning for quality life, similar values, similar lifestyles, you will meet more new friends and easily expand your inner and outer lives live circle.

新派娱乐场，时尚潮BUY地

在畅享潮流与精致的时代，每个生活在这座城市的年轻人，都渴望一份自由和不羁。这不仅是一种崭新的生活态度，更是一种自由缤纷的生活理念。与好友随时逛吃嗨购，一场和朋友说走就走的旅程，一杯悠然下午茶，伴着暖暖的午后阳光，便是一段快乐时光。

In the age of fashion and refinement, every young person living in this city longs for a free and unruly life. This is not only a new attitude towards life, but also a free and colorful concept of life. Go shopping with friends anytime. A and bestie said to go on the journey, a cup of leisurely afternoon tea, with a warm afternoon sun, is a happy time.

繁华街区邂逅红色浪漫

商业街居于中间位置，也是景观的核心中轴线，入口处重点装饰的西岸音乐餐吧发挥昭示驻留的作用。巨大的发光招牌与广告字布置，与浪漫的棕榈树形成了一条具有特色的步行商业街，让繁华街区与自然景观相得益彰。

The commercial street is in the middle position, which is also the core axis of the landscape, and the West Bund music bar at the entrance plays a prominent role.The huge luminous signboard and advertising word arrangement, and the romantic palm trees form a characteristic pedestrian commercial street, making the bustling neighborhood and self-contained However, the landscape complements each other.

提倡夜间经济

下午6点之后到夜间是城市下班高峰期，约60%的城市居民消费发生在夜间，人流量较多，夜经济需求量增多。

After 6 pm to the night is the citys peak hours, about 60% of urban consumption occurs at night, more people flow, night economic demand increases.

构建艺术新场景，创造社交的需求

为了增加公路趣玩街区的氛围感，我们在核心街区广场增设了拱门，试图让空间更具有识别性，增加来到这里的人所需要的场景仪式感。同时在拱门附近我们也设计了有意思的巴士站台、转角镜、地面斑马线彩绘，店铺墙面放置了一个别致的爱心打卡气模，造型和色彩都极具特点，每一个细节的刻画都在传递街区的生活氛围，在整个体系独立又统一。

In order to increase the atmosphere of the highway fun district, we added arches to the core block square in an attempt to make the space more recognizable and increased People who come here need a sense of ritual in the scene. At the same time, near the arch, we also designed interesting bus stops, corner mirrors, and ground zebras Line painting, a chic love punch mold placed on the wall of the store, the shape and color are very characteristic, and every detail is depicted The living atmosphere of the neighborhood is independent and unified in the whole system.

趣玩PARK，公路漫游

原本一眼可尽的街区，我们将它注入独属于它的色彩与故事，一个可以看到繁华市井，天空，和落日的艺术公路,在这里自由玩乐，谈天说地。

Originally the street that can be seen at a glance, we will infuse it with its own color and story, a can see the bustling streets, the sky, and the sunset of the art district, here free play, talk about something.